Our Expertise
We partner with clients to understand new business opportunities, guide research & development, position product launches for success, or improve product positioning in highly competitive spaces
Our analyses are highly customized and comprehensive to determine opportunities across therapeutic areas and markets
- Opportunity Assessment
- Market Mapping
- Secondary Research
- Competitive Intelligence
- Healthcare Professionals (HCPs) and Caregiver/Patient Journey
- Awareness, Trial, and Usage
PVP integrates multi-stakeholder viewpoints that refine trial protocol while improving recruitment and retention strategies
- HCP & Patient First Research: Refine Trial Protocols & Support Optimization
- Clinical Trial Site Assessments
- Co-creations with Client Teams and HCPs/Patients
- Clinical Trial Impact Videos
Our leading industry knowledge ensures product launch success
- HCP/Patient/Consumer Impact Videos
- Positioning and Message Testing
- Unbranded and Branded Campaign Testing
- Communication/Brand Strategy
- Persona Research
PVP leverages industry veterans to expand our clients’ reach and optimize market strategy within highly competitive settings
- Insights Mining Among HCP & Patients
- Competitive Landscape Assessment
- Objection Handling
- Simulated Selling
- User/Non-user Research
- Re-positioning
