Our Global


Our curiosity and passion extends across the globe, and into the everyday lives of our respondents and stakeholders

Since 2011, we’ve conducted research in more than 30 countries across the Americas, Europe, Asia, and Africa. Currently, 85% of PVP’s projects are global in nature, while 10% are entirely focused on ex-US markets.

We firmly believe in understanding the context in which patients’, HCPs’, and our clients’ problems exist. As such, we often travel to complete international research live and in-person. This on-the-ground perspective is critical to shaping our thought partnership and recommendations that best reflect the geographies represented in our work.

“Knowing is not understanding. There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.”

– Charles Kettering